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1. DISNEY CONSUMER PRODUCTS

$30B (PUBLIC) JESSICA DUNNE, EXECUTIVE VICE PRESIDENT OF GLOBAL LICENSING, +1.818.544.0000

During the 2008 fiscal year, key Disney Consumer Products properties such as Hannah Montana and High School Musical, Disney Fairies, Disney Princess and Disney Pixar's Cars showed remarkable growth. Retail sales of tween products mushroomed from $400 million in 2007 to $2.7 billion for High School Musical and Hannah Montana combined. The theatrical release of High School Musical 3: Senior Year drove additional interest and demand, along with new programming such as Camp Rock. DCP's girls' franchises Disney Princess and Disney Fairies showed combined global retail sales surpassing the $5 billion mark. Both franchises offer experiences online with DisneyPrincess.com, DisneyFairies.com and PixieHollow.com counting millions of visitors each month, in addition to a wide variety of licensed product across multiple categories and millions of magazines and books sold worldwide. Disney Pixar's Cars generated $2.5 billion in global retail sales, and the fall debut of Cars Toons drew a global audience of millions. Sales of die-cast toy cars and books have exceeded $100 million and $25 million, respectively. In 2009, the Disney Princess franchise will welcome its newest princess, Princess Tiana, from Walt Disney Pictures' animated theatrical film, The Princess and the Frog, releasing late this year. As evidenced by the enormous success of the "Tinker Bell" DVD and nearly 10 million Fairy avatars created at DisneyFairies.com to date, the Disney Fairies franchise will continue to grow in 2009 with the release of the second film in a series of four, Tinker Bell and The Lost Treasure. In addition to the theatrical releases of Hannah Montana: The Movie, Disney Channel will serve up original series and movies, including J.O.N.A.S., Wizards of Waverly Place and Sonny with a Chance. Disney's 2009 film slate offers an array of movies: The Princess and the Frog, G-Force, Up and A Christmas Carol. In preschool, new products will support Mickey Mouse Clubhouse and Handy Manny. For the future, DCP will continue to expand its licensing for Toy Story in conjunction with the third movie in 2010. In addition, DCP continues to expand its lifestyle products across a variety of categories. DCP's key retail partners in its global success include Walmart, with its support of the Hannah Montana franchise, Target with Camp Rock, and Toys "R" Us with the Club Penguin toys, along with other strategic partners, such as Carrefour and Tesco.

2. ICONIX


$6.5B (PUBLIC) YEHUDA SHMIDMAN, SENIOR VICE PRESIDENT OF BUSINESS DEVELOPMENT, +1.212.730.0030

Key sales drivers during 2008 included Iconix's direct-to-retail licenses, including 13 partnerships: 11 domestic and two international. These DTR partners include Walmart, Kohl's, Target, Sears Holdings and Lowe's. In addition, Iconix purchased the Waverly brand in 2008, expanding its home business and adding multiple DTR deals that included one for Mudd at Kohl's. Iconix's 17 brands are distributed throughout the retail spectrum. Of special note is its Walmart partnership, in which the licensor currently has three DTR brands: OP, Starter and Danskin, which are expected to drive sales growth in 2009 and beyond.

3. Warner Bros. Consumer Products

$6B (PUBLIC) KAREN MCTIER, EXECUTIVE VICE PRESIDENT OF DOMESTIC LICENSING AND WORLDWIDE MARKETING, +1.818.954.3008; JORDAN SOLLITTO, EXECUTIVE VICE PRESIDENT OF NEW BUSINESS INITIATIVES AND INTERNATIONAL LICENSING, +1.818.954.7807

WBCP was led in its 2008 sales charge by the DC Comics superhero Batman at the forefront, thanks to the theatrical release of The Dark Knight, which set a record-breaking opening weekend at the box office. The Dark Knight licensed product spanned multiple categories such as toys, kids' apparel, costumes, bedding and accessories and men's apparel and was sold at a variety of retailers including Kmart, which opened in-store boutiques and called itself the Official Batman Headquarters. Other licensing programs featured DC characters Wonder Woman and Supergirl, along with Looney Tunes, Harry Potter and Scooby-Doo. WBCP's program with Safeway includes Looney Tunes characters with the Eating Right Kids food and beverage line. A partnership with Diane von Furstenberg for a Wonder Woman-inspired collection launched in fall 2008. In 2009, WBCP will have several major events driving licensing, merchandising and retail business around the 70th anniversary of The Wizard of Oz, the March debut of Watchmen and the sixth Harry Potter film, Harry Potter and the Half-Blood Prince, this summer. This spring, master toy licensee Mattel will launch a new line of toys supporting the new animated television series "Batman: The Brave and the Bold," airing on the Cartoon Network. In addition, WBCP will debut the museum exhibit for Harry Potter, and a theme park ride, in conjunction with Universal Orlando, is under development.

4. MARVEL ENTERTAINMENT


$5.7B (PUBLIC) SANDRINE DE RASPIDE, EXECUTIVE VICE PRESIDENT, MARVEL INTERNATIONAL, +44 (0) 20 7858 2004; PAUL GITTER, PRESIDENT OF CONSUMER PRODUCTS, NORTH AMERICA, +1.212.576.4026; SIMON PHILIPS, WORLDWIDE PRESIDENT, +44 (0) 20 7858 2014

The 2008 theatrical release of Iron Man and The Incredible Hulk, and Marvel's classic brands Spider-Man and Marvel Heroes delivered solid growth for Marvel Entertainment. This year, key initiatives will focus on Marvel Super Hero Squad and X-Men Origins: Wolverine theatrical releases, Wolverine and the X-Men and Iron Man: Armored Adventures animation, and Marvel comics and Marvel juniors' apparel. The company's key retail partners include Carrefour, C&A, H&M, JCPenney, Kmart, Sears, Next, Target, Tesco and Walmart. Marvel is developing its licensing programs for upcoming theatrical releases: Iron Man 2 in 2010, Thor in 2011 and Captain America in 2011. It has signed a deal with Gazillion Entertainment for massive multi-player online games for computers and consoles across the Marvel universe.

5. Nickelodeon & Viacom Consumer Products

$5.5B (PUBLIC) LEIGH ANNE BRODSKY, PRESIDENT, +1.212.846.7066

Nickelodeon & Viacom Consumer Products continues to be a leader in entertainment licensing as 2009 marks the 10th anniversary of pop-culture icon SpongeBob SquarePants. In soaking up the milestone, the quirky yellow sea creature will be featured on fine jewelry, watches, luxury organic T-shirts, furniture, CDs and DVDs. International preschool phenomenon Dora the Explorer will introduce a variety of new products and DVDs for "Dora Saves the Crystal Kingdom" and the new brand extension "Dora's Explorer Girls," which will feature a slightly older Dora fashion doll and accessories for girls ages 5 to 9. Nick Jr.'s animated series "Ni Hao, Kai-lan" arrives at retail in 2009 with toys for the bilingual property. Nickelodeon's newest live-action series, "True Jackson, VP," will debut apparel and furniture based on the tween fashion career show, while the multi-platform hit property iCarly extends to new categories, including apparel, footwear and bedding. In addition, Avatar: The Last Airbender will announce partners for its epic movie adventure directed by M. Night Shyamalan. Building on its strong portfolio, NVCP will continue to enhance merchandising programs for consumer favorites including Go Diego, Go!, The Backyardigans, The Wonder Pets!, Blues Clues and Neopets.

6. MAJOR LEAGUE BASEBALL

$5.1B (E) (PRIVATE) HOWARD SMITH, SENIOR VICE PRESIDENT OF LICENSING, +1.212.931.7900

Some of the biggest buzz in baseball is centered around several new stadiums debuting for the 2009 and 2010 seasons. They include: Citi Field, the new home of the New York Mets; a new stadium for the New York Yankees; and the new home of the Minnesota Twins, Target Field, which is expected to open in 2010. These stadiums brought along some innovative merchandising opportunities: Mets fans were able to purchase old Shea Stadium seats, and fans could go to Home Depot and purchase 5-foot-square patches of Yankee Stadium sod for $7.50. Major League Baseball continued to roll out product across the traditional categories including apparel, collectibles, equipment, accessories and trading cards. But in 2008, MLB also added some interesting twists to its traditional licensed product lineup, including a Baltimore Orioles Father's Day Mr. Potato Head complete with a set of Topps baseball cards of the 2008 Orioles team, and, in a first for the league, a series of MLB-licensed caskets from Eternal Image, which sold out a week after being launched. Mars Direct, a division of Mars Snackfood US, signed a licensing partnership with Major League Baseball properties in mid-2008 for the new My Team M&M's Brand Chocolate Candies. My Team M&M's feature the team logos of any of the 30 Major League Baseball clubs on the candies. At the end of 2008, the league signed a deal with ESPN and MLB Network for shared broadcast rights for the 2009 World Baseball Classic.

7. PHILLIPS-VAN HEUSEN

$5B (PUBLIC) KENNETH L. WYSE, PRESIDENT OF LICENSING AND PUBLIC RELATIONS, +1.212.381.3628

Phillips-Van Heusen continues its global expansion, bringing its Arrow, Izod and Van Heusen brands to new markets and expanding in South Africa, the Middle East, Australia, Chile, Peru, India, Central Europe and Mexico. Arrow became the top-selling shirt brand in Indian department stores last year and had the highest growth in the men's premium category there, supported by five store openings. In Europe, a total of 20 Arrow stores were opened. For Izod, PVH expanded its partnership with Arvind in India and the Middle East, a second store was opened in Panama, and the Izod brand was launched in South Africa through Edgars Department Stores. Van Heusen was launched in Mexico last year at Sears, and in the U.K., Phillips-Van Heusen acquired British Van Heusen. In Australia, the shop-in-a-shop concept continued to generate strong results with gains from three new Myers Department Stores. In Peru, the Van Heusen brand showed a 10 percent sales increase in 2008 and a 20 percent gain in Chile. For Calvin Klein, Coty is set to launch a new CK fragrance for men and is relaunching Euphoria for men and women. Calvin Klein dual-gender jeans and underwear also are launching in 2009.

8. Sanrio

$5B (E) (PUBLIC) JANET HSU, PRESIDENT OF GLOBAL CONSUMER PRODUCTS; JENNIFER CAMPBELL, VICE PRESIDENT OF LICENSING; +1.310.896.3262

During 2008, Sanrio continued to reap the benefits from its strong portfolio of evergreen brands. With its continued concentration on Hello Kitty, the company launched its newest character, Kuromi, with Hot Topic early last year and celebrated Keroppi's 20th anniversary. Last year, Sanrio also formed a global consumer products division and created a wholly owned subsidiary in Germany for its licensing businesses. In February 2009, Hello Kitty launched a line of cosmetics with M·A·C Cosmetics and a new Happy Meal program with McDonald's as part of the brand's 35th anniversary plans. Globalization also is expected to play a crucial role in 2009 as Sanrio continues to collaborate with its international offices to enhance the impact of its brand and synergy of product worldwide. The company reports having new partners for youth and adult electronics and plans to broaden its portfolio of licensees as it continues to focus on its successful co-branding program. In addition to Sanrio's retail stores, the company has partnered with a range of retailers to create a multi-tiered program. The company is working with different retail tiers to create specialized programs that will drive sales growth and build on the success of its properties.

9. The Collegiate Licensing Company (an IMG company)

$4.28B (PRIVATE) TAMMY PURVES, SENIOR DIRECTOR OF CORPORATE COMMUNICATIONS, +1.770.799.3275

Worldwide retail sales of $4.28 billion licensed products in 2008 covers the retail market of collegiate licensed merchandise, including CLC-represented institutions, independently run programs and other agencies. Top college properties include University of Texas, University of Michigan, University of Florida, Louisiana State University, University of Notre Dame, University of North Carolina, University of Georgia, University of Alabama, Pennsylvania State University and University of Tennessee at Knoxville. Women's, children's and housewares were three big growth categories in the college market and should continue to see positive growth in 2009. The women's category was especially impacted by the launch of the Victoria's Secret PINK College Collection, which has seen tremendous success at retail and should continue to grow in the coming year. A major marketing initiative that will continue to drive growth is the College Vault program, which includes vintage-inspired apparel and non-apparel products capitalizing on the rich history and tradition of college sports using historical logos and content from college and universities. College Colors Day, a fan holiday created by CLC, will continue to provide a marketing platform for retailers during the critical back-to-school selling period. In addition, programs like College Chic, which is geared to the women's market, and The Quad, which is a fashion-driven label for higher-end stores, will provide focused growth opportunities in key categories. College product spans all distribution channels. The company strives to provide value to retail partners and spends a lot of time working with retailers across all sales sectors to grow the market for college product.

10. CHEROKEE GROUP

$4B (E) (PUBLIC) HOWARD SIEGEL, PRESIDENT OF OPERATIONS, +1.818.908.9868

Cherokee has licensing agreements in a number of categories, including family apparel, fashion accessories and footwear, as well as home furnishings and recreational products. Premier clients for the Cherokee brand around the world include Target Stores (U.S.), Tesco (U.K., Ireland and certain other European and Asian countries), Zellers (Canada), Pick 'n Pay (South Africa), Fawaz Al Hokair (Middle East), Grupo Pão de Acucar (Brazil), S.A.C.I. Falabella (Chile and Peru), Arvind Mills (India) and Comercial Mexicana (Mexico). Premier clients for Cherokee's Sideout brand include Mervyn's (U.S.) and Shanghai Bolderway (China), and Cherokee's Carole Little can be found at TJX Companies (U.S., Canada and Europe).

11. General Motors

$3.4B (E) (PUBLIC) GENE REAMER, MANAGER OF TRADEMARK LICENSING, +1.313.667.8545

GM is battling the toughest crisis in its history amidst corporate restructuring plans, and it remains unclear how the licensing division will be affected. A major licensing program was developed in 2008 for the new Chevrolet Camaro and new Hummer model.

12. National Football League

$3.4B (E) (PRIVATE) SUSAN ROTHMAN, VICE PRESIDENT OF CONSUMER PRODUCTS, APPAREL, +1.212.450.2770

The NFL continued to entice fans with team-licensed consumer products across a multitude of categories, such as apparel, collectibles, video games, toy and DVDs, with the addition last month of a limited-edition commemorative logo of the 2008 NFL Champion Pittsburgh Steelers from Fathead. WowWee Group was granted worldwide rights to market the FOX Sports Robot, which appears during NFL on FOX game broadcasts. Through a licensing agreement with Twentieth Century Fox Licensing and Merchandising, WowWee will develop and market robotic figures and electronic accessories based upon the FOX Sports Robot and will launch merchandise in 2009. Over the last few months, the league has taken steps to offer more to its female fans by adding Touch—Alyssa Milano, a line that met with earlier success for the NBA and NHL. Milano and NFL partnered with G-III Apparel Group to design and distribute the line of juniors' ladies apparel and jewelry with prices that range from $16.99 to $89.99. In recent league news, NFL Commissioner Roger Goodell is considering extending the NFL season to 17 or 18 weeks, possibly starting in the 2011 season.

13. Mattel Brands Consumer Products

$3+B (PUBLIC) NEIL FRIEDMAN, PRESIDENT, +1.310.252.2000

Mattel's licensing portfolio based on theatrical blockbusters and TV properties is bulging, with The Dark Knight, Disney's High School Musical, Disney's Princesses, Disney Pixar's Cars, DreamWorks' Kung Fu Panda, Scene It? series of DVD-based games and Fisher-Price toys based on classic kids' TV properties. In addition, Mattel's own Barbie is enjoying her 50th anniversary year with a variety of innovative merchandising programs, including various collections of designer apparel. During 2008, more than 65 million Barbie units were sold worldwide. Hot Wheels celebrated its 40th anniversary last year with the launch of several line extensions and a highly successful Hot Wheels magazine. This year, Mattel will release its first-ever Hot Wheels CGI-animated series, "Hot Wheels Battle Force 5," with 26x22-minute episodes airing this fall on the Cartoon Network in the U.S. and Teletoon in Canada.

14. NATIONAL BASKETBALL ASSOCIATION

$3B (PRIVATE) VICKY PICCA, SENIOR VICE PRESIDENT OF LICENSING AND BUSINESS AFFAIRS, +1.212.407.8000

Key retail drivers in 2008 included the NBA Adidas On-Court Collection, which provides fans with the same performance products that players wear on the court, such as T-shirts, hooded sweatshirts, shooting shirts, official caps and pre-game shorts; Kobe Bryant 2008 MVP T-shirts, the top selling MVP T-shirts in the history of the NBA store in New York City, as well as the NBAStore.com; and the 12 Days of Deals discounts for fans who shopped the NBAStore.com Web site during the holiday season. For 2009 and beyond, the NBA will focus globally on an Adidas program of new On-Court shooting shorts that will hit retail shelves during this year's holiday season; trading cards from Panini, which signed on to be the NBA's exclusive trading card company; programs that engage fans, such as the game-worn jersey auction for the NBA T-Mobile Rookie Challenge and Youth Jam and the 2009 NBA All-Star game. Key retail partners that helped drive sales include Champs Sports, Dick's Sporting Goods, Foot Locker, Walmart and GSI Commerce.

15. Pentland Brands

$3B (PRIVATE) EAN BROWN, EXECUTIVE DIRECTOR, +44 (0) 20 8346 2600

Important licensing properties for Pentland Brands in 2008 were Speedo, Berghaus, Red or Dead, Ellesse, Brasher, KangaROOS, Mitre, Boxfresh, Gio Goi and Hunter. Upcoming initiatives include extending the key Speedo lines, developing Berghaus into accessories and further developing the Red or Dead licensing model. Key retail partners are Specsavers, which is driving international eyewear sales, and jewelry and watches retailer H.Samuel.

16. WESTINGHOUSE

$2.8B (E) (PUBLIC) ALLAN FELDMAN, CHIEF EXECUTIVE OFFICER, LMCA, +1.212.265.7474

The Westinghouse brand is focused on consumer and commercial categories, including LCD TVs and monitors, laptop computers, light bulbs, consumer and business lighting, solar outdoor lighting, small kitchen appliances, air care, heating/cooling, intercoms and electrical and computer accessories. Future growth will come from continued gains in market share, global expansion and new consumer and B-to-B categories.

17. HIT ENTERTAINMENT

$2.5B (PRIVATE) PETER BYRNE, EXECUTIVE VICE PRESIDENT OF CONSUMER PRODUCTS AND HOME ENTERTAINMENT, INTERNATIONAL, +44 (0) 20 7554 2500; PAMELA WESTMAN, EXECUTIVE VICE PRESIDENT OF CONSUMER PRODUCTS AND HOME ENTERTAINMENT, THE AMERICAS, +1.212.463.9623

Key licensing properties for HIT include Thomas & Friends, Bob the Builder, Pingu, Fireman Sam, Angelina Ballerina and Barney. Driving future growth are a number of anniversaries and initiatives: Bob the Builder celebrates its 10th anniversary in 2009 and Thomas & Friends has its 65th anniversary in 2010. This year sees the launch of new CGI-animated television series for Thomas & Friends, Bob the Builder, Fireman Sam and Angelina Ballerina. HIT Movies will be launched, followed by the rollout of movies across HIT brands. The year will see the broadcast presence in new markets for the first time for HIT properties, including France and China. In January 2010, Thomas & Friends consumer products from Fisher Price, new global master toy licensee for the property, will debut. All the major international, national and independent retailers drove growth during 2008 and will continue to drive growth throughout 2009.

18. INTERNATIONAL BRAND MANAGEMENT

$2+B (E) (PUBLIC) U.K. HEAD OFFICE: +44 (0) 0870 333 9400; ANDY KOPER, EVERLAST VICE PRESIDENT OF GLOBAL LICENSING, +1.646.794.0223

International Brand Management, part of the U.K.-listed Sports Direct International, has a portfolio of sports and fashion brands that include Everlast, Lonsdale, Slazenger, U.S. Pro and Lillywhites to Carlton, Kangol, Karrimor and Donnay. Last year saw activity across the portfolio, but its most significant recent acquisition, Everlast, has built new programs and new markets with three expanded agreements with licensees Wilson Sports, Leading Brands and Sportex. The agreements span multiple product categories and reflect the company's global reach throughout South America and Europe, with a total of 75 countries and six continents. In addition, planning is under way for Everlast's 100-year anniversary in 2010 and its increased presence in the fast-growing mixed martial arts category.

19. MGA Entertainment

$2B (PRIVATE) LEAH MARKS, VICE PRESIDENT OF LICENSING AND ENTERTAINMENT, +1.818.894.2525

The MGA Family has a host of bratty kids that drove retail sales during 2008, including Bratz, Bratz Kids, Lil Bratz, Lil Angelz and Little Tikes. Toward the end of last year, however, MGA was ordered by the U.S. District Court to stop creating the Bratz dolls because it violated Mattel's copyrights. The two companies are still in court battling over which has the rights to sell Bratz products and what amount of damages MGA may owe Mattel. MGA is looking to develop two new fashion doll brands in 2009.

20. Rainbow

$2B (PRIVATE) FRIDERICO GATTI, SALES DIRECTOR, +39 071 75067500

Series four of the "Winx Club" animated television series will launch in spring 2009 in some major European countries, with international roll out by autumn 2009. Season four will kickstart a new licensing program with a fashionable style guide to support the introduction of a new Winx girl, Roxy and six new fairy pets. There also will be new publishing titles related to season four. Winx Club is launching an MMO game in autumn 2009 at winxclub.com. Winx Club Movie released internationally in 2008 and in 2009, and a DVD is to follow. For Maya, a monthly fashion magazine is launching in spring 2009, followed by a second Maya hardcover novel. New property in the portfolio is animated television series "Huntik," which premiered worldwide in January. The licensing program included the launch of a monthly comic magazine with a 120,000 circulation in February, a figurines pack sold from newsstands launched in February and Panini stickers launching this spring. Huntik trading cards are launching in summer 2009, the toy line launches for Christmas 2009, and DS, Wii and MMO RPG gaming launches are planned for 2010. Retail partners include Carrefour, Auchan, Italy Toys Center, Italy API petrol stations, Sonae and Toys "R" Us.

21. BBC WORLDWIDE

$1.9B (PUBLIC SERVICE BROADCASTING) ANNA HEWITT, HEAD OF INTERNATIONAL LICENSING; RICHARD HOLLIS, HEAD OF U.K. LICENSING, +44 (0) 20 8433 2000

Top international properties in 2008 included In the Night Garden and Doctor Who (U.K.), Planet Earth (U.S.), Top Gear, Charlie and Lola and Teletubbies. In DVD, Planet Earth, Doctor Who, Gavin and Stacey, Little Britain and Top Gear were key sales drivers. BBCW Children's and Licensing outlined key strategies: adult licensing, a brand-focused structure and improved infrastructure to maximize content and expansion in the U.S. Core children's brands include In the Night Garden, where the focus will be on maintaining its U.K. position, building on initial success in Canada and Australia and rolling out to Spain, Fran